2nd year: International Management

12 Modules - courses are offered only in English

Participants obtain the EMBA Degree upon successful completion of the full EMBA cycle, including the 12 core modules in the 1st year, 12 modules in International Management or in one of the EMBA Specialization options in the second year, together with the EMBA project.

Personal Development Program (PDP) included

The key to success in the job market is no longer an EMBA degree, but rather the EMBA graduate! What you learn is of course important, but it’s what you do with this knowledge that will create your value-added and make the difference, which is why we have now integrated this factor as one of our key values.

Cost*: CHF. 13'100.- (CHF 1'090.- per module)
CHF 1'700.- per individual module - if not enrolled in the EMBA
Contact: Mrs. Gloria Leoni Carluccio ¦ This email address is being protected from spambots. You need JavaScript enabled to view it.

 * Subject to change without prior notice

2016-2017 CURRICULUM

- Business Law


This MBA class will extend and deepen the participants' knowledge of the key features of modern commercial law, such as corporations, start-ups, acquisitions, and major modern international commercial and business contracts, such as distributorship, license, merchandising, franchising, commercial agency and joint-ventures.

Due to the outweighing importance of intellectual property in modern commercial contracts, as well as the increasing influence of competition/anti-trust law, the lecture will also include a general introduction to the most important intellectual property rights in modern trade (patents, trademarks and know-how), as well as a short overview of certain competition law issues linked to the modern commercial contracts.

The participants will also get a short overview of public procurement, as well as an introduction to business criminality and dispute settlement. The time available will not allow for an in-depth analysis of all aspects of modern business law. This MBA class is designed as an introduction and global overview of selected topics..

- Business & Society


After an introduction on the roles and endeavors of the main actor groups in society, participants will dive into the business case for engaging in society and in particular learn about corporate motivations and approaches to “Business & Society”. A core focus will lie on the different ways in which companies can and do engage socially, and how these can benefit society and the environment.

Furthermore, sessions on measurement, rating and non-financial reporting, as well as on Public-Private Partnerships, Social Entrepreneurship and Social Business, and collaboration between the United Nations and business will be held.

Overall, angles covered will include: philanthropy and charity, values and ethics, compliance and corporate governance, corporate social responsibility and sustainability, social innovation and corporate social entrepreneurship, as well as corporate global citizenship and multi-stakeholder collaboration. Discussions will be supported by case examples and practitioner dialogues.

- Doing Business In Emerging Markets


To gain an understanding of the strategic and management challenges that firms are confronted with in the new global competition marked by the increasing participation of emerging economies and particularly the BRIC’s (Brazil, Russia, India, China.). Emerging markets offer opportunities because of their growth and the rapid expansion of a middle class.

At the same time, new competitors native from those countries are expanding their presence, not only in their home markets, but also in the international arena. In this course we will try to characterize the specific features of those emerging countries and players, pinpointing their similarities and differences. We will then deal with strategic and managerial issues that are generic with particular applicability in one specific country.

- Entrepreneurship / Business Plan


Participants will explore the relevance, feasibility and strategy for the implementation of an innovative project. Participants will not only learn to determine whether this project should be launched but also to « learn by doing » using a reflective method which allows them to apply to other opportunities they might identify in the future.

Participants will be introduced to model IoOp (« Innovation by Opportunity ») that is to be used in real time to structure the contents of this innovative project and reach an Opportunity Case which addresses essential questions on management and  other stakeholders. Model IoOp, subject to this training, is a reflection method that helps developers to identify factors to key success and avoid obstacles.

- Conflict Resolution


This highly practical and participatory seminar explores the potential of negotiation processes relevant to conflict resolution in public and private sector situations of a bilateral, multilateral, formal or informal nature

Participants will discover and appreciate the full potential of their involvement in unique and fundamental decision-making environments and have the opportunity to identify various strategic concepts as well as practice and improve concomitant techniques, tactics and skills. Above all, emphasis is placed on skills acquisition and negotiation analysis capabilities in order to bring about an improvement in real-world negotiation effectiveness and to promote efficiency in process management.

It is a “practical immersion” programme, designed to be progressive in terms of difficulty and comprehensive in terms of various negotiating situations. The teaching methodology is “learning by doing”, highly practical and participatory with a mix of short presentations, simulation exercises and personalized debriefings. Video recording and analysis will be central to this training activity.

- International Marketing


This module combines current international marketing concepts, instruments and practice in all its forms with academic research and theory. Students gain an in-depth understanding of the nature and function of international marketing and acquire the skills they need to design and implement international marketing policies, programs and projects.

Teaching is based on interactive lectures, case studies, discussion of major incidents, and presentations. There is strong emphasis on mutual learning and exchange between the students.

- Global Strategy


This course is designed to address the creation of competitive advantage in large, complex organizations that span national boundaries. Multinational corporations account today for about half the productive wealth in the industrialized world. Operating in a global rather than domestic arena presents the manager with many new opportunities.

However, with these new opportunities come the challenges of managing strategy, organizations, and operations that are innately more complex, diverse, and uncertain. Unlike purely domestic competitors, companies that compete across borders have to make choices about which product to offer around the globe; where to compete within the world; where to locate the various activities of the firm; and how to organize to effectively coordinate its worldwide activities. Our objective is to explore the challenges of global competition and provide you with a framework for dealing with them.

- Managing Across Cultures


To gain a sound grasp of the challenges inherent in managing across cultures. We begin by analyzing the importance and relevance of culture in management practice and then go on to explore methods for understanding culture, and develop a framework for cultural analysis (national, corporate, functional, etc.).

We examine the impact of culture on strategy, structure, and human resource management, and we evaluate different approaches to managing cultural differences and examine the role of managers and organizations in a global economy.

- PDP / Change Management


The course is designed to give the participants a sound grasp of complex organizational change management and organizational design. The challenges managers are facing today in view of continuous change require them to be familiar with the basic concepts as well as the pitfalls of organizational change. As current or future managers, participants need to be able to disseminate best practices and effective strategies to plan and implement change management projects successfully. Furthermore, they are responsible for strategic resources such as knowledge in order to create and maintain a learning organization.

The idea of the course is that participants will discover theories and practice by analyzing and teaching the main insights themselves. This will happen through intense case discussions that typically start with a brief theoretical introduction of Prof. Probst, followed by a case presentation of the participants that links theoretical and practical insights, a subsequent in-class discussion, and a more intensive debate in smaller focus groups.

- PDP / Effective Communication


Written Communication
Structuring business communication based on the pyramid principle:
Participants will be introduced to the methodology used by leading management consultancies in management communication. with the key message being on top built on a logically sound storyline. It can be used for presentations but also emails, conference calls, phone conversations et al.

Verbal Communication
Public speaking. The mere thought of it can set hearts pounding! And yet, being able to communicate one’s ideas in public is an important and sought-after skill. Communicating effectively is not only a matter of having good ideas but also having the ability to engage people. Business managers, senior executives and entrepreneurs are called on regularly to make presentations to colleagues, clients and the general public.
The goal of this course is to familiarize the students with key public speaking and presentation skills through lectures, discussions and individual work at home. Students will also have an opportunity to give a short presentation and receive personalized feedback.

- PDP / Leadership & Coaching ¦ Personal Power & Influence


The first part of the module, Leadership & Coaching, is an introduction to the topics of leadership and coaching. It will equip you with a set of tools to tackle some of today’s challenges when leading people and teams. In today’s organizations, leadership has many different facets: anyone can lead at any hierarchical level. Organizational success is built around highly empowered teams and driven by a new model of leadership. Leaders as well as organizations need to move away from command, control and the traditional leadership models that have worked in the past (Deloitte, 2016). In order to support you tackling these challenges, our course helps you to develop a collaborative leadership approach based on coaching skills.

The second part of the module, Personal Power & Influence, is an introduction to the concepts of power and influence in the workplace. It will provide an introduction to a framework that can help you to be more effective in meeting your objectives in your interactions with others. The course is based on concepts formulated in the Personal Power and Influence (PPI) Program, which is an established program originally developed in the 1970s that has been run all over the world and is still used by some of the world’s most successful companies. Students will explore the concept of power in the workplace, and the different sources of power. They will also discuss the difference between power and influence, and the trade‐off that often exists between meeting their influence objectives and maintaining positive working relationships with others. To address this trade‐off they need to be aware of the variety of influencing styles and behaviours at their disposal, and learn how to combine them most effectively in a given influence situation.

- PDP / Creative Problem Solving in Teams

This course is based on innovative creativity techniques and ideation tools for teams and individuals; it will enable the participants to
a) recognize the everyday barriers to individual and group creativity and problem solving,
b) reflect on their own problem solving style and patterns
c) learn about proven principles that enhance the problem solving ability personally and in
d) improve and accelerate problem solving through novel tools, techniques and approaches
e) lead idea, solution and option generation sessions in meetings


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